Peacock TV at March Madness
When the St. Peter's Peacocks made a historic Cinderella run for March Madness 2022, we thought... weird, that's the name of our client - Peacock TV (NBC's streaming platform and home of The Office) We pitched the idea to become the biggest fans of the newly famous Peacocks... and clients let us run with it in less than 24 hours notice.
The results:
We gained 166M impressions and 10,700+ engagements via earned social and earned media coverage for Peacock TV - 528% higher than average
Over 16,000 new followers flocked over to Peacock’s social channels and there were 22 earned media stories