Mountain Dew was launching their official DewStore and DewNation fans were bound to go crazy for the one of a kind merch. Leaning into the unique spirit of the die hard fans are we decided to treat the store like it’s own digital underground clubhouse.

To promote the DewStore this holiday, we leaned into the instigator side of MTN Dew, deciding once and for all to de-bunk the myth that jolly ole Saint Nick is old, tired man carrying a few too many pounds of Christmas cookies on his belt. He’s more modern than you might think: he’s even on the social medias! And because he ordered all his presents online at the DewStore, this Christmas Eve is freed up for Santa.